Social Media / Marketing
Closed
Project
Academic experience
100 hours of work total
Learner
Anywhere
Intermediate level
Project scope
Categories
Communications Market research Sales strategy Marketing strategySkills
digital marketing marketing strategy communication researchOur customers include global and national pizza chains. Our problem is we are not well known by regional pizza chains or smaller independent pizza chains. We would like the students to focus on (A) assessing what our competitors are doing in the social media space (B) developing a social media strategy and (C) developing a marketing strategy to increase our online presence. Our goal for the project is to market our company to the thousands of pizza stores in USA and Canada.
No deliverables exist for this project.
About the company
Company
Since 1978 Covertex has been an importer of insulated pizza delivery bags. Our customers, 90% of which are in the USA, are primarily local and national pizza chains. We are not well known by smaller pizza chains or independent pizza chains.