Luxury Event: LA Motorcycle Company
Project scope
Categories
Communications Marketing strategy MediaSkills
business networking motorcycles merchandising business to business innovation non-disclosure agreement (intellectual property law)I am looking to create a (no-strings attached) business to business unsolicited project pitch for a US-based motorcycle company in Los Angeles. This company is not currently a client or partner of Otsukaiban and this is to be in the nature of an icebreaker.
The company is still in the start-up phase, creates American-made custom motorcycles, and prides itself on creating a riding experience for the customer. The rally would be a luxury event targeted at business clients interested in combining a business networking opportunity with a motorcycle bonding experience.
As these will generally be film professionals, the event needs to be creative, innovative, and fun. Rooftop buffets, soda fountain bars, rally tours combined with river rapid runs in zodiacs. Film resource tours combined with experience opportunities themed to the riding experience. The event will be relatively intimate (30-50 participants tops) and should be tax deductible.
As per the course description, I would be looking to have the students analyze and provide insight and recommendations regarding the creation and launch of this event.
Due to the nature of this project, students will be asked to sign a non-disclosure agreement. Future employment obviously cannot be promised, nor can company swag be given using this merchandise as we do not have permission to utilize the brand in public, but Otsukaiban will commit to making sure your resumes and contact information are forwarded to the company.
More information on the company will be added upon digital receipt of signed NDA.
About the company
Otsukaiban is a boutique business incubator designed to create and manage the projects of non-arm's length business partners. It is basically a start-up at the moment and the company website is still under construction. Corporate projects under development include Blue Dragon Film Ventures.