Students from Cambrian College will work on a Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in marketing and international business to help your organization seize a global or domestic marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from students as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

Upon completion of the project, you will receive a detailed report and presentation.

Final deliverables can include:

1) An analysis identifying where competitor’s product offerings meets the needs of your product category users

2) An analysis of advertisements, web site information and promo materials including:

• What needs they address
• How they expect consumers to learn about their product
• How they generate attention for their product or message
• What types of appeals they make

3) An overview of how each brand uses consumer concepts (where relevant) such as:

• Consumer Personality, Lifestyles, Values
• Demographics
• Consumer Decision Making
• Culture

4) Recommendations on ways to effectively appeal to consumers and/or gain competitive advantage against your competitors via your understanding of consumer-based insights.

Other suggested deliverables:

Students will submit a detailed report including their research, analysis, insights, and recommendations. Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.