Cambrian College

Sudbury, Ontario, Canada

Students from Cambrian College will work on a Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in marketing and international business to help your organization seize a global or domestic marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from students as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business. Upon completion of the project, you will receive a detailed report and presentation.