University Canada West
University Canada West
Vancouver, British Columbia, Canada
Description

University Canada West is a contemporary independent university located in the heart of vibrant Vancouver. Established in 2004, UCW offers a range of career-focused programs including the Bachelor of Commerce, Bachelor of Arts in Business Communication, Associate of Arts and Master of Business Administration. Courses are offered at our downtown Vancouver campus and online too. Offering courses online brings flexibility to education, allowing those who may not have otherwise had the opportunity to gain respected qualifications.

Recent experiences

Digital Marketing Strategy Plan - (Summer 2025)

MRKT 623

Jul 22, 2025 - Sep 17, 2025

This semester MBA-level students working in groups of 5-6 will apply their knowledge in digital marketing to help your organization develop a digital marketing campaign, develop a strategic digital marketing plan, or solve a current digital marketing challenge. Students explore proven practical examples of strategy selection, implementation, and management and how competitive advantage is created and leveraged over time and distance in the context of rapidly evolving technologies and practices.

Admin Daniel Nielsen
Matches 0
Category Market research + 4
Open Closing on July 15, 2025

Strategic Marketing Management (Summer 2025)

MRKT 621

Jul 22, 2025 - Sep 17, 2025

Tap on UCW's MBA expertise this semester! Our dynamic teams of 5 to 6 students are poised to harness their marketing knowledge to drive your organization forward. Whether it's seizing a new opportunity, crafting a strategic marketing plan, or tackling a current challenge, our students are armed with cutting-edge research, innovative strategies, and digital marketing tools to deliver a comprehensive report and presentation.

Admin Daniel Nielsen
Matches 0
Category Digital marketing + 3
Open Closing on July 15, 2025

Capstone Projects for MBA Students

CAPS602

Jul 11, 2025 - Sep 20, 2025

This MBA Capstone experience is designed for students nearing the completion of their MBA program, equipped with skills in business development, marketing research, digital marketing, innovation, entrepreneurship, and digital transformation. Learners are prepared to apply their comprehensive knowledge to real-world projects, offering fresh perspectives and innovative solutions. This experience allows students to collaborate with industry professionals to tackle strategic business challenges, providing valuable insights and actionable strategies. Each student will be assigned to a single project for a 10 week duration, completing with a final presentation to the client. Two students may be assigned if there are two specific projects for a client.

Admin Sherry Campbell
Matches 5
Category Competitive analysis + 4
Open Closing on July 11, 2025

Strategic Marketing Plan Development (SUMMER 2025) Section 2

MRKT 621

Jul 11, 2025 - Sep 15, 2025

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Admin Kapil Munjal, MBA
Matches 0
Category Communications + 4
Open Closing on July 11, 2025

Latest feedback

Heather Fontez
Heather Fontez
Owner, COO
July 7, 2025
Experience feedback
The Capstone Project offered by UCW appeared to be well-designed and thoughtfully organized. I also really enjoyed my initial video call with Professor Sherry Campbell, which left me feeling optimistic about the collaboration. Unfortunately, after being accepted and told I would be paired with a student the following week, communication from Professor Campbell stopped. After several follow-up emails on my end, she eventually responded to say that the original student was no longer with the program and that she would be matching me with someone else shortly. Despite further follow-ups, I never heard back. I had cleared time in my schedule and adjusted my workload to prioritize this 10-week collaboration, including tailoring a training outline to best support the student’s specific program. Given the effort I put into preparing, I was disappointed by the lack of follow-through and communication, and felt that my time and willingness to contribute were not respected.
University Canada West
Capstone Projects for MBA Students
University Canada West
On The Lake Entertainment
Social Media Marketing Campaign
On The Lake Entertainment
Alaya Boisvert
Alaya Boisvert
She / Her
Chief Operating Officer
July 6, 2025
Experience feedback
Julia was a pleasure to work with - and organized her students effectively to meet deadlines and focus on client priorities. Thank you, Julia!
University Canada West
Strategic Management (Spring 2025.1)
University Canada West
Tree World Plant Care Products, Inc.
Comprehensive Competitor Analysis of Deer and Rabbit Repellents
Tree World Plant Care Products, Inc.
Yasmine Mucher
She / Her / They / Them
Athletic Therapist
July 6, 2025
Experience feedback
Thank you so much for this oppourtunity. It's been incredibly helpful and I am excited to take the insights and plans from your students and start implementing them. You clearly have done a great job as their professor!
University Canada West
Strategic Management (Spring 2025.2)
University Canada West
CasaVive
CasaVive: Competitive Landscape and Digital Marketing Strategy
CasaVive