This semester students working in groups of 4-6 will apply their knowledge in marketing. The students' typical work includes: Identification of the marketing challenge SWOT analysis Targeting Positioning Segmentation Specific requests by employer Recommendations

This semester students working in groups of 4-6 will apply their knowledge in marketing to assist in solving a current marketing challenge related to sustainability issues. Students are focused specifically on businesses with sustainability efforts and mandates. This is an exciting opportunity to see if elements of sustainable marketing can be integrated (or further integrated) in your marketing endeavours.

These students come from various countries with several years work experience in different fields. From architecture and engineering to hotel and hospitality management, finance and insurance, international marketing and trade and HR. The projects will be completed mid-July through middle of September, 2025

This experience empowers learners to apply strategic marketing skills in real-world scenarios, focusing on the practical application of marketing theories and strategies. Participants will analyze market environments and develop comprehensive marketing strategies, utilizing the four Ps of the marketing mix to create value for stakeholders. By engaging with industry projects, learners will apply their understanding of consumer behavior, branding, pricing, distribution, and promotion to deliver marketing solutions that are economically feasible, socially responsible, and environmentally sustainable.