The main goal for the project is to develop a comprehensive marketing and fundraising strategy to help The Path: An Agent of Change, Inc. grow into a major nonprofit organization. This will involve creating a plan for marketing, promotion, and steady outreach to raise funding for the organization's projects and initiatives.

The tasks learners will need to complete to achieve the project goal include:

- Conducting research on the target audience and donor demographics.

- Developing a marketing plan that includes social media, email campaigns, and events.

- Creating promotional materials such as brochures, videos, and website content.

- Implementing a donor stewardship program to maintain relationships with existing donors.

- Identifying potential funding sources and developing grant proposals.

- Organizing fundraising events and campaigns to raise funds for the organization's initiatives.

By the end of the project, students should complete the following list of activities:

- A comprehensive marketing plan outlining strategies for social media, email campaigns, and events.

- Promotional materials such as brochures, videos, and website content.

- A donor stewardship program to maintain relationships with existing donors.

- Grant proposals for potential funding sources.

- Organized fundraising events and campaigns to raise funds for the organization's initiatives.

Final deliverables:

- A detailed report outlining the marketing and fundraising strategy.

- Presentation explaining the research, strategies, and plans developed for the organization.

- Evaluation of the effectiveness of the implemented marketing and fundraising initiatives.

Of the many things we can provide, the basic givebacks include:

• Career Development Workshops
• Resume development
• Letters of Recommendation

For those interested in enhancing their portfolio, we also offer project management and Digital Marketing and E-commerce certifications.