


- Location
- Ottawa, Ontario, Canada
- Bio
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Suzanne Winlove-Smith has spent years working in many family court systems with the highest conflict cases you can imagine - with great success. Her unique perspective and strategic vision empowers clients to find solutions which lead to powerful shifts that enable positive change. Prior to completing her graduate degree in Conflict Resolution she spent 14 years with Proctor & Gamble.
Suzanne was inspired to create The Clean Divorce realizing how few resources there are for families. She recognized that technology & innovation could pave the way to support families navigate the biggest challenge of their lives. The Clean Divorce supports families transition successfully through relationship breakdown which has far reaching impacts on our children and our communities at large.
Suzanne is involved in ongoing research, exploring the dynamics of thought leadership & how leaders emerge and evolve. She has organized a variety of workshops & regularly gives presentations to the public. - Companies
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Ottawa, Ontario, Canada
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- Categories
- Digital marketing Marketing strategy Product or service launch Social media marketing Videography
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Recent projects

Redesigning UX for The Clean Divorce Website and App
The main goal for the project is to redesign the user experience (UX) of The Clean Divorce website and app interfaces, with a focus on mobile optimization and intuitive navigation. This will involve several different steps for the students, including: - Analyzing the current website and app interfaces to identify areas for improvement. - Researching best practices for mobile optimization and intuitive navigation. - Developing wireframes and prototypes for the new website and app interfaces. - Testing the new designs with users and making improvements based on feedback. - Implementing the final designs into the website and app interfaces.

Divorce Wellness Digital Strategy Enhancement
The Clean Divorce aims to enhance its digital presence to better support families and children through increased awareness of Divorce Wellness. The project focuses on optimizing content management and social media strategies to improve web visibility and organic growth. Learners will conduct SEO audits to identify current gaps and opportunities for improvement. They will develop strategies to enhance search engine rankings and increase engagement on social media platforms. The project will provide learners with the opportunity to apply their knowledge of digital marketing and SEO techniques in a real-world context, aligning with The Clean Divorce's mission to support families during challenging times.

AI-Enhanced Freedom Roadmap
The Clean Divorce aims to enhance its Freedom Roadmap by integrating AI to create an interactive user experience. The current roadmap provides users with a structured guide through the divorce process, but it lacks personalized interaction and adaptability. By incorporating AI, the goal is to offer users a more tailored experience that adapts to their unique situations, providing real-time feedback and guidance. This project will involve analyzing the existing roadmap, identifying areas where AI can add value, and developing a prototype that demonstrates these enhancements. The project will allow learners to apply their knowledge of AI, user experience design, and software development to create a practical solution that aligns with industry needs. - Analyze the existing Freedom Roadmap to identify integration points for AI. - Develop AI algorithms that can provide personalized feedback and guidance. - Design an interactive user interface that enhances user engagement. - Create a prototype demonstrating the AI-enhanced roadmap.

Market Demand Analysis for Pricing Strategy
The Clean Divorce is seeking to optimize its pricing strategy by understanding market demand and price sensitivity. The goal of this project is to analyze and segment the market to identify how different pricing models, such as subscription versus one-time fees, and basic versus premium tiers, affect consumer demand. Learners will be tasked with estimating demand under various pricing scenarios and developing demand curves to visualize these insights. The project aims to provide strategic recommendations that will help The Clean Divorce make informed pricing decisions to maximize revenue and customer satisfaction. This project will allow learners to apply their knowledge of market analysis, data interpretation, and strategic planning in a real-world context.