Social Media Advertising for Dwell at Home, an app based senior care platform.

Because this is a new kind of senior care our brand and message has to target the right audience. We will be scaling into the Southeastern part of the US and have to keep our brand ahead of the business. Over the past 50 years senior care had been populated by independent caregivers who advertise by word of mouth or agencies who dominate the TV market. The Dwell at Home app gives independent caregivers a platform to be seen and for families to find a better fit for their senior. The Goal is to advertise on social targeting the people who need us.