Business Challenge for Priority Enterprise, Inc.

The promotional product market is a vast and broad industry that can be used in many areas of business. Our focus is to target a unique portion of our business towards one vertical to become the expert and leading provider in this field. Reaching Target Market – University and higher education Prepare email campaigns reaching out to Universities in various departments, e.g. Student Life, Admissions, Marketing Dept., and Human Resources. Create timeline for specific University events – New students, admissions, Homecoming, Graduation, etc. Create process to follow up based on analytic data responses. Reach out to prospective sales responses based on open clicks or specific product interests. Prepare follow up emails re inquiry of products or assistance with upcoming events. We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels and messaging should we utilize? Prepare social media posts (LinkedIn, Facebook and Instagram) and Constant Contact posts for promotional products and Industry tips and resources to assist and educate clients about the industry. Research industry organizations for blog ideas, eg. Promotional Productions Association International (PPAI), etc. What budget is appropriate for advertising?