The students and I had an invigorating session with TPP, despite the fact that publishing is almost as old as time, we learnt through our research work with the publisher new technological features disrupting the industry. We provided recommendations on the various departments in the TPP operations, especially as the company enters into a new phase in its operations as an incorporated business and its intention to open markets internationally. Through PESTELE & SWOT framework we were able to discover government and public engagement, especially the gig economy, content creations, self publishing and the future ahead. We are very grateful to the publisher for bringing us into these outlooks and trends, so that we can learn the effect of technology in the publishing industry.

The students and I had an invigorating session with TPP, despite the fact that publishing is almost as old as time, we learnt through our research work with the publisher new technological features disrupting the industry. Designing the digital marketing strategic plan allowed us to see that TPP was not only a local publisher but is moving towards international trades. Through PESTELE & SWOT framework we were able to discover government and public engagement, especially the gig economy, content creations, self publishing and the future ahead. We are very grateful to the publisher for bringing us into these outlooks and trends, so that we can learn the effect of technology in the publishing industry.